The most powerful influencers in a community aren’t the most obvious, but it’s in a marketer’s best interest to find out who will mesh best with their brand, says Coltrane Curtis of Team Epiphany.
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As the industry’s biggest groups buckle under the strain of freelance staff costs, we look at how agencies should respond to the new staffing status quo.
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Continuing our Globalization Deep Dive, we catch up with Ogilvy’s global creative network lead to hear how he and the OpenX team plan on fulfilling WPP’s promises to its mega-client.
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British high street retailers are making inroads in the historically hard-to-enter US market, but what does it take to sell a UK fashion brand across the pond? We take a look as part of our Globalization Deep Dive.
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A trend towards tighter immigration rules in the US, UK and Singapore has exacerbated agency recruitment efforts. For our Globalization Deep Dive, we look at how this could push rival cities such as Amsterdam to the fore.
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Web3 may be global, but there are lots of particular local attitudes towards this new tech. As part of our Globalization Deep Dive, we look at how five different countries have been embracing and deploying web3.
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There has been a lot of noise around virtual product placement (VPP) as the streamers find non-intrusive ways to bring in advertising revenue, but is it worth it for advertisers?
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Several agencies now offer staff the chance to work abroad alone, pushing the definition of remote work even further. We find out what happens when such an idealistic offer meets the realities of modern agency life.
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As customers rethink spending habits, the tinned tomato titan finds itself under threat in the “squeezed middle.” So what can we expect from a major £2m campaign?
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