While Congress scrambles to protect data privacy, many consumers say they are willing to trade their data for a more personalized ad experience, according to the Advertising Research Foundation.
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The EU is largely upholding a decision to penalize Google for alleged anti-competition abuses of its Android operating systems. But the decision represents a larger sea change under way globally.
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Most consumers would like to live more sustainable lives, but climbing costs prevent them from doing so, according to a study released by Kantar today. Here’s what brands can do to help all consumers lessen their impact on the planet, as...
Tim Cook beamed down from the heavens – or Silicon Valley, more accurately – to deliver a handful of key product updates on the company’s line-up of iPhones, Apple Watches and Airpods.
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Meta has come under fire for alleged regulatory violations involving children’s data. The latest admonition is just one sign of a growing crackdown on consumer data privacy issues.
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Three months ago, she was an unmissable presence on the Cannes Croissette relaunching Dentsu to the market and laying out her plans for its future. Now, she’s on her way out. What’s behind the sudden exit?
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Only a handful of British agencies have established themselves as both B Corps and gained ‘recommended’ status from their client endorsements. We list them all here.
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Social platform Reddit is bringing Spiketrap’s audience contextualization technology within its own walls in a bid to bolster its advertising efforts, per a new announcement.
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Digital transformation work has been a high-growth service area for agency groups in recent years. It’s the bread and butter of Deloitte Digital, but isn’t the easiest concept to unpack.
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Chinese and American TikTok are vastly different from each other, but not in the ways you’d expect. Erica Yang, chief executive of the Chinese-American social agency and venture studio RealHype Creative, outlines three areas US marketers...
After years of funding some of the biggest public health campaigns ever staged, governments are among the biggest-spending advertisers on the planet. All eyes are now on their budgets.
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As the summer’s festival season in Edinburgh wraps up for another year, we discover which agencies based north of the border get the nod from clients.
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As the agency prepares to take on the Co-op’s digital business, MullenLowe’s Nicky Bullard explains how she plans to apply Covid crisis lessons to boost the retailer’s e-commerce approach.
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As agencies look to tighten purse strings, freelancers are often first to take the hit. We speak to freelancers, recruiters and support networks to get a better picture of the challenges expected over coming months.
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