We find out what retaining the armed forces’ creative account means for the Next Fifteen-owned collective formed from merger of Engine Creative and Odd.
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Authenticity: it’s something that consumers expect from content creators – and something brands often fail to convey in creator partnerships. Here are four points to remember about influencer marketing from experts at Advertising Week....
The streaming service has revealed its hotly-anticipated ad product and dropped a 30-second teaser pre-roll. We ask marketers what they make of the ad experience.
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The most powerful influencers in a community aren’t the most obvious, but it’s in a marketer’s best interest to find out who will mesh best with their brand, says Coltrane Curtis of Team Epiphany.
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As the industry’s biggest groups buckle under the strain of freelance staff costs, we look at how agencies should respond to the new staffing status quo.
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Continuing our Globalization Deep Dive, we catch up with Ogilvy’s global creative network lead to hear how he and the OpenX team plan on fulfilling WPP’s promises to its mega-client.
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