The article explores the various social media initiatives put in place by the partnership between...
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The Drum takes a look at a list of 15 hidden gems, compiled by the combined expertise of RAR, The...
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In this issue of The Drum, we have a special retail focus. The Drum, Carat and Synovate have named 2012 as the Year of Retail. We take a look at the future of retail in the digital age.
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The article highlights the objectives behind the implementation of the ‘Destinations’ section of...
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Yorkshire & Humber - 25/11/2011
In this article, we publish the case study from Geronimo, which includes:
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The article highlights how Carswell Gould created and implemented the strategy, including...
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The article is based around the results of a test undertaken by Greenlight. They took 1,000...
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In this article, find out how NSDesign's stunt resulted in increased reach, Twitter trending and...
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Some of Stuart Feather's former colleagues at Feather Brooksbank discuss the impact that he and fellow founder Giles Brooksbank have had on the Scottish advertising industry and question whether or not he may look to start another media business,...
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Bauer Media Scotland wanted to launch the revitalised Clyde 1 brand proposition, with the aim of...
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Global Reviews, a leading international research company, provides the latest of our monthly...
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The article highlights the background to the launch and campaign, the objectives, the...
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The feature examines how Which? has used social media to achieve the following:
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The winner of the 2011 Grand Prix is Branded3 for Twitition. The Chairman's Award was given to...
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This feature highlights some of Curb's projects, such as crop circle-inspired advertising for...
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In this feature we look at some of the different views on social media, from a client perspective, and how brands are using it to drive awareness, increase engagement and find out what consumers need and want.
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The 2011 Grand Prix winner is Savvy Marketing for Soreen.
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Yorkshire & Humber - 16/11/2011
The Drum speaks to author Mark Tungate about his view on the marketing being developed by beauty brands around the world having written his latest marketing tome 'Branded Beauty; How Marketing Changed the Way We Look'.
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