Cooker brand Belling wanted to reposition its brand by driving awareness amongst the Twitter community's cooks and foodies. PR and social media agency Umpf was tasked with creating a social media campaign that would deliver against these...
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Global Reviews, a leading international research company, provides the first of our monthly...
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In this creative review, The Drum takes a look at some of the most interesting creative work and...
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This case study highlights how Santander has enhanced consumers' perception of its brand over its competitors by extending its offline marketing strategies with online video ads from Tremor Video. The bank increased consumers' awareness of its...
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In this feature article, The Drum presents highlights from research conducted by the Internet...
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A study by media communications agency UM London has revealed the impact tablet computers have...
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This case study highlights how holiday group TUI Travel has changed its digital marketing...
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Digital isn’t traditionally known as a female-friendly industry. Perhaps it’s the stereotypical...
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With the current lack of consumer spend a constant worry for retailers at the moment, they are...
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Social Media Week was a global event, with talks and events taking place across a number of host...
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Quirk Education specialises in the synthesis of knowledge from partners like Quirk and BrandsEye, converting it into practical learning for marketers and entrepreneurs. Here, The Drum presents a chapter from the latest edition of eMarketing: the...
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Tennent's wanted to create buzz around its new football sponsorship. It wanted to create a disruptive event that would engage both fans and the media for its launch. This case study outlines the PR strategy behind the event, which was created,...
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This case study outlines how leading pest-control specialist Rentokil is using social media to engage with customers and drive brand awareness. The brand is working with monitoring service SentimentMetrics.com to listen and track online...
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BJL played host to the NABS art auction at Sam's Chop House in Manchester in September, where the...
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The current economic climate and tightened purse-strings have an effect on the quantity and quality of products making their way into consumers' shopping baskets. Here, The Drum explores the findings of a recent survey by Mintel into the changing...
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The Drum wanted to get an insight into the retail sector from the perspective of the marketing services industry. So we asked a cross-section of agencies to tell us about the key trends in retail, and discovered that m-commerce is just one of the...
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In this feature, The Drum takes a look at the fundamentals for customer loyalty. From treating customers how you would like to be treated, to fully utilising CRM to create the best possible brand experience, we bring you 11 tips on keeping...
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National domestic violence charity Refuge’s marketing aims to raise awareness of facilities, raise money and support campaign work for better facilities. For its latest campaign, Refuge along with partner organisation Avon channelled the power of...
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