Insight - Mobile


Creative round-up: Keltie Cochrane, BrandOpus, Mash Creative

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact...

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How social media customer service strategy improved British Gas customer experience

The article gives insight into the development of Active Customer Service at British Gas and the...

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Meaningful brands for a sustainable future: A new approach to measuring brand value

Both the OECD and the UK Government have recently published measures of the well-being of...

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How social media gave the Poppy a digital facelift

This article provides an insight into the background to the revitalised digital strategy, how the...

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B2B mobile research reveals the rise of the ‘Appy Office’

This article provides an insight into some of the key findings from the research, including: ...

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Whitepaper: Social media and the public sector

The whitepaper is aimed at all organisations in the public sector looking to use social media,...

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Content length irrelevant when it comes to video advertising performance

The research also found that: ...

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How PR strategy built awareness for Royal Wedding ‘Sleepover’

In this article, find out how the PR strategy was devised and implemented to meet the client’s...

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Case Study: Experiential event strategy creates buzz around Dove Damage Therapy

The article provides an insight into how the experiential campaign was developed, including the...

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Affiliate survey reveals future growth in the discipline expected over the next 12 months

Here we take a look at some of the main highlights of the survey results, including the finding...

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Case Study: Best Small Venue at the UK Event Awards

Ghillie Dhu is a restored Grade A-listed building which showcases all the traditional features of...

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