Insight - Mobile


How social media strategy drove awareness of luxury travel brand Kuoni

O&G were appointed to create and manage the custom tab production of a fully featured Facebook...

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Study finds that online shopping channel reaching maturity but growth still strong

The Transactis Home Shopping Index comes out of figures from the Transactis customer base – all...

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How ‘Dear 16-year-old Me’ video campaign for melanoma awareness reached audience of millions

This article gives an insight into the video strategy used to spread awareness of the skin cancer...

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Case study: Twitition allows users to create, sign and share petitions using Twitter

This case study outlines the strategy behind Twitition: an online petition application which...

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How Illegal Jack restaurant built brand through social media; Social Buzz Awards case study

The campaign, which has resulted in 3200 shares on Facebook, won the Chairman’s Award at the...

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Marketing strategy ensured success for Royal Deeside food events

The main objective of the marketing campaign was to secure local business participation in the...

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Creative round-up: Bartle Bogle Hegarty, The Red Brick Road, Clock Creative

Submit work to feature in The Drum magazine and online in subscriber Insight section. Contact...

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Check-in for the modern age creates buzz around Radisson Edwardian

The article explores the various social media initiatives put in place by the partnership between...

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15 agencies you should have heard of

The Drum takes a look at a list of 15 hidden gems, compiled by the combined expertise of RAR, The...

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Photo sharing strategy places Yorkshire on destination wishlist

The article highlights the objectives behind the implementation of the ‘Destinations’ section of...

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Augmented reality app lets Guinness fans quench their thirst

In this article, we publish the case study from Geronimo, which includes: ...

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