In this issue, The Drum takes a look at what makes Heinz so iconic, and celebrates 10 years of the Chip Shop Awards.
...
Read more
With growth comes scrutiny, and the performance channel is no different. The focus for many industry practitioners has shifted from a focus on the volume of sales delivered to the value those transactions provide.
...
Read more
Mobile has arrived. The ‘experimental phase’ is over, and we are now in a ‘strategic phase’, where brands all over the world are increasing their investment and creating unique ways to make the medium work for them.
...
Read more
The Drum's first issue of 2013 has a strong focus on future trends, with features looking at emerging technologies such as 3D printing and Google's Project Glass, and how they might impact on communications.
...
Read more
The Drum has published two special reports looking into search and performance marketing.
...
Read more
This issue of The Drum features a look at Christmas packaging, unwrapping the secrets to successful packaging design for the festive season.
...
Read more
Google recently added the 'Display Network' tab into the AdWords interface to make it easier for advertisers to manage their Google Display Network (GDN) campaigns.
...
Read more
This case study outlines the objectives, strategy and campaign execution behind ODD London's...
Read more
A white paper released by affiliate marketing company Tradedoubler has revealed insights into the behaviour of consumers on the path to purchase, suggesting that brands need to target investment carefully to ensure effective performance marketing...
Read more
A study of UK and US consumer habits around online shopping has highlighted a disconnect between the digital experience provided by traditional retailers and the digital experience expected by consumers.
...
Read more
Does the creative industry in Yorkshire receive enough support from regionally-based clients?
...
Read more
Yorkshire & Humber - 29/11/2012
Are there strong relationships between agencies and universities and colleges in the region, and are they adequately preparing graduates for the workplace?
...
Read more
Yorkshire & Humber - 28/11/2012
Is there still such a thing as a Yorkshire digital scene or do all agencies have some sort of digital offering?
...
Read more
Yorkshire & Humber - 27/11/2012
Nick Ramshaw, MD, Thompson Brand Partners
...
Read more
Yorkshire & Humber - 27/11/2012
Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
Read more
The annual RAR Top 100 Agencies Outside London puts the spotlight on the marketing services companies to be found outside of the M25.
...
Read more
This issue of The Drum features a social media buzzword poster challenge, created as part of this year's Digital Podge lunch, The Social One, which saw agencies tasked with illustrating buzzwords associated with social. The result is a series of...
Read more
What is the biggest challenge of operating in Scotland?
...
Read more
