Sponge has unveiled a white paper with a ten-point action plan on how retailers need to evolve their loyalty programmes to connect with smartphone-using customers. The Drum takes a look at the key points.
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User experience is rapidly becoming more of a key consideration for brands as they seek to provide enjoyable platforms for consumers to engage with. But what mistakes are brands making when it comes to UX?
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This issue of The Drum features a look at the making of Bil Bungay's horror film, When the Lights Went Out, a special regional review of the marketing industries in the South West, and an interview with Somo marketing director Jocelyn Bull.
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What is the state of the creative marketing industry in the South West?
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Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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Understanding Paid and Earned Reach on Facebook examines the impact of paid media in relation to...
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The legacy of the Olympic Games on the out of home industry is explored in this thought piece, as Kinetic Worldwide's Nick Mawditt draws on key findings from a recent Kinetic report into the issue. The report assesses the contribution of consumer...
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Research from MPG Media Contacts and Lightspeed Research into 'the social shopper' has found that...
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Nokia has a diverse range of mobile products, tens of thousands of employees and a huge customer base spread across most of the world. Nokia wanted a social media insight solution that was global, accessible, and actionable and could communicate...
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This issue of The Drum features some of the best pieces of advice garnered from the creative industry, favoured ad moments and film clips from Thinkbox's Tess Alps and an interview with Harvest Digital MD Emma Wilson.
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Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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The Kenshoo Global Search Advertising Trends report analyses the performances of paid search ads...
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Brandwatch conducted some research into the brands' online footprints, common perceptions online and how the brands stack up to their competitors.
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A report on the shopping behaviour of smartphone users in Europe has highlighted the role of mobile in consumer habits.
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The Drum spoke to Grapple, M&C Saatchi Mobile, Shout Digital, Reactiv Apps and Shout Digital to determine the challenges within app development, including
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The Drum spoke to Apadmi, Fetch, M&C Saatchi, Reactiv Apps and Selesti to determine their views on whether web apps will eventually overtake native apps.
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Ideas are at the heart of this issue of The Drum, with a special edition of The Works showcasing the Assorted Nuts Project – a photographic celebration of some of the greatest creative thinkers in British advertising, including Sir John Hegarty,...
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For the brands fully at ease with social media, it is simply one part of their wider marketing strategy and they understand how to use it to their advantage and create measurable results.
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