The Drum’s World Creative Rankings find WPP and its networks top of the company rankings once again.
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The British retailer is moving content production into a new company with 140 staffers in partnership with ITG.
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This week, we’re eating in the Colombian capital of Bogotá – home to great coffee and some of the most mouth-watering menus in South America.
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WPP boss Mark Read says the holding company’s 2023 figures show it weathered a tough year. However, analysts suggest there are still plenty of questions to be answered about operating models and AI.
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Agencies are using AI to bring consumer data to life as aggregate personas and simulated focus groups.
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Consumer fads can allow new businesses to grow, but they can take smaller brands with them when shopping habits inevitably change. We ask agency experts how you can plan for the long term.
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A recent experiment by AI firm Pencil suggests advertising writers may need to watch their backs.
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In the latest installment of our series demystifying the industry’s many job titles, Amit Deshpande – chief marketing science officer at Omnicom agency Rapp – unpacks his role.
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Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform.
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We compile some top advice from new business experts about best – and worst – pitching practices.
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The right mascot can embody the spirit of a brand, but even the most iconic must keep pace with the times.
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Tighter budgets and tougher trading conditions for some advertisers have led to an increase in poor pitching performance over the last year.
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The renowned indie shop has taken a minority stake in the specialist creative agency.
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B2B marketing spend is up, so the French holding company is renosing its sector offering around a new acquisition.
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Eating is serious business. We continue our series on business, food and drink with a stopover in the Dutch capital.
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Slower tech and telecom client spending was the difference between positive and negative organic growth for the American holding company.
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Agency groups have made big investments and pursued strategic alliances with AI players, but open-source models could be another route to establishing an AI edge.
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Last month, the deodorant brand launched its first-ever TV ad, sharing its plastic-free mission. As marketing director Harry Symes-Thompson tells The Drum, however, communicating sustainability hasn’t always been his top...
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