The firm recorded negative net revenue growth for the year to date – and signaled more job losses are due in the coming months.
...
Read more
The holding company’s Middle East business has partnered with a UAE-based tech firm to develop a new Arabic-language AI tool.
...
Read more
As more and more advertising spend is directed towards digital media, agencies face an uphill battle pitching for higher levels of investment. We speak to indie and network leaders about how they approach the problem.
...
Read more
Talent and agencies both benefit when there’s room for creativity on the side. We hear from agencies that have built up a support system to encourage it.
...
Read more
Stagwell is the latest agency group to record falling revenues this autumn. Company chairman Mark Penn explains what’s going on.
...
Read more
Agency leaders are optimistic following positive earnings reports at Meta and Snap. Analysts say they shouldn’t hold their breath.
...
Read more
An innovative game built by Wunderman Thompson with a TikTok filter has generated significant organic results for Duracell. We explore this unlikely success story.
...
Read more
The US holding company hopes its cash deal for Flywheel will give it a bigger chunk of e-commerce and retail media spending.
...
Read more
Spending on TV, national and regional newsbrands, radio, cinema and direct mail all fell, according to AA/Warc report.
...
Read more
Support for side hustles can help keep staff happy. But how should agencies get ahead of potential conflicts of interest?
...
Read more
Agencies across the globe want to win new work through ‘land and expand,’ but chances don’t come along often. TBWA\MCR may have found a solution.
...
Read more
A chaotic week in the lead-up to the trading update saw Mark Read firefight a bribery scandal in China and formally merge VMLY&R and Wunderman Thompson.
...
Read more
Brands such as Revolve and Mella Cosmetics have already flocked to TikTok Shop, integrating their merchant sites, but what should others know before jumping in and building a TikTok Shop strategy?
...
Read more
Still considered a specialist area, how can the industry persuade marketers to take podcast advertising more seriously?
...
Read more
WPP’s mega-merger has thrown up more questions than answers. The Drum sits down with the execs who masterminded the move to find out what’s likely to happen to staff, offices and conflicting clients.
...
Read more
Two studies released this week find brand marketers struggling to find commercial optimism – though key media spend patterns provide reason for encouragement.
...
Read more
Marketing clients say they want straightforward, fast services from agencies. We straw-polled indie and network shops in the US, UK and Europe to see what solutions they’d come up with.
...
Read more
Potential buyer Apax says taking marketing group off the stock markets will enable sustainable business growth. What would it mean for the business?
...
Read more