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With the advent of social media and digital marketing, are we now witnessing the death of traditional advertising? In this feature article The Drum speaks to agencies to find out what they think about the idea that traditional, above-the-line...

This feature article presents the results of research undertaken by Gartner, which highlights that the majority of companies have no defined procedures have no defined procedures for handling social media in crisis situations.

In this article The Drum looks at the closure of Pravda, one of Manchester's leading advertising agencies: why did it close its doors? And what about those who lie in the wake of the failed business?

The UK's love affair with all things automotive is unparalleled, with more convertibles, GTIs, bigger engines and higher specifications purchased here than almost anywhere else in the world. But what people want and what people need has...

In this article, Martin Jordan at Equator looks at the key elements of a successful blog, and why it's not enough just assume that 'build it and they will come'.

The internet is an area engaged by every marketer across the world. Yet this space is also being touted as the battle ground for the next world war. How would this effect life and work as we know it? And what can we do about it? ...

In this feature article, Deborah McCrudden of Ipsos MORI ASI reveals her top ten lessons in media

In this feature article, Graham Freeman at Five By Five argues that social media, far less being just a marketing tool, is about the way companies should be communicating across every part of their business. He explains brand tool kits should be...

The guys at Bloom Media give us an insight into the more problematic side of social media. Who can you really trust in social media? And how do you avoid the bullshit?

In this feature article, The Drum speaks to a cross-section of agencies in the North East to establish the face of the creative sector there and find out why the creative industries in the area are flourishing.

Legislation set to hit the UK could see individuals put away for up to ten years if they are found guilty of offering what could be described in anyway as a ‘bribe’. In an industry that has long operated on a system of discounts, deals and...