Insight - Creativity


Understanding Google Analytics Premium

Matt Trimmer, Principal Consultant and Managing Director of ivantage takes a look at Google...

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Express Yourself campaign engages consumers with lingerie brand Freya

The case study outlines the integrated campaign, which aimed to increase engagement with the...

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B2B social media strategy gets sky-high results for world's largest passenger plane

This case study provides an insight into the B2B social media strategy implemented to drive sales...

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Data: a marketer's most valuable asset, or most wasted?

In this feature article, Peter Thompson, Commercial Director at customer insight specialist...

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Research reveals only 5% of UK brands have a positive impact on quality of life

Research by Havas Media reveals that only 5% of UK brands have a noticeable positive impact on...

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Study finds that smartphone rules over wallet

An international study commissioned by technology specialist Cisco has found that young...

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Back to the drawing board: Manchester and Salford Illustrated

The Drum takes a look at some of the work from the Manchester and Salford Illustrated exhibition,...

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What's the meaning of 'Like'? Research reveals insight into Facebook 'Like' button

Research by ExactTarget has revealed that brands should be careful not to overestimate the...

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Survey reveals marketing insight into baby brands and how Mums buy

A recent survey has revealed insights into expectant mothers’ perception of baby brands and...

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