You have brands that are grounded in trust like Lego, but you have others that are waking up to the realization that they need to embed trust into their businesses at a structural level. But how is that achieved?
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The group’s top creative, Nick Law, shares how things have gone since it announced its major merger and rebrand last year, arguing that the Accenture Song model represents the future of the industry.
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The European agency network is launching an American full-service presence tying together Pereira O’Dell, Plan.net and L&C, telling The Drum the current wave of AI disruption gives ‘barbarian’ agencies an opportunity to steal...
By the time a salesperson is in front of a customer they've done at least seven online research inquiries with around 90% already having a company in mind. This means a B2B purchase is increasingly being made based on the company’s brand...
Caroline Pay, who joins Jess Tamsedge and Theo Izzard-Brown to head up Dentsu Creative UK, explains how they plan to grow a network-wide creative culture.
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A new survey suggests in-house agencies believe they can match indie and network shops for creativity, but fall down on strategy and planning chops.
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Automotive marketing has always been a reliable staple of traditional agency business. But seismic changes in the car industry have meant the agencies servicing the biggest car brands are being asked to approach marketing briefs in new ways to...
UK leaders from media, creative, in-housing and social indie agencies share how they’re trying to reduce the burden of pitching for new business on their colleagues.
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As DDB and Adam&Eve’s New York shops merge, The Drum sits down with global CCO Richard Brim and new boss Caroline Winterton to talk about the move.
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Retail media has exploded in the past few years and is currently worth around $100bn in global revenue and on track to account for 25% of all digital ad spend by 2026. Here’s what brands need to know.
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