Creative World Creative Rankings

World Creative Rankings 2023: the top ad agencies in the world revealed


By Sam Bradley, Journalist

March 17, 2023 | 12 min read

We reveal the most acclaimed agencies on the planet in the 2023 edition of The Drum’s World Creative Rankings.


Rethink’s unconventional campaign for Heinz propelled it up the rankings this year / Rethink

This year’s World Creative Rankings, which list creative agencies across the globe ranked by industry acclaim and awards wins, are led by a health agency for the first time ever. IPG-owned agency Area 23 scored higher than any other creative shop, in part for its campaign to make the lives of children with cystic fibrosis easier. German agency Serviceplan, US shop Leo Burnett Chicago and Rethink also ranked highly this year.

The rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 19 major industry awards programs, including The Drum Awards, throughout 2022.

After revealing the most-awarded agencies in the US, APAC and EMEA regions, we can finally announce our list of the best-acclaimed agencies from across the globe.

Rank Agency
1 Area 23
2 Serviceplan
3 Leo Burnett Chicago
4 Rethink
5 Alma DDB Miami USA
6 Publicis Italy
7 Impact BBDO Dubai
8 Ogilvy UK
9 Gut Agency
10 Dentsu Creative Bengaluru
11 BBDO New York
12 BETC Paris
13 FCB New York
14 David Madrid
15 L&C
16 Zulu Alpha Kilo
17= Droga5 New York
17= We Believers New York
19= McCann Paris

Ogilvy Bangkok’s ’Innocent Eyes’ campaign fired it up the Creative Rankings this year.

Rank Agency
21 Ogilvy Bangkok
22 VMLY&R New York
23 Marcel Paris France
24 Wunderman Thompson Buenos Aires
25 Africa Sao Paulo
26 Havas Middle East
27= Ogilvy Mumbai
27= Virtue Worldwide New York
29 DDB Mudra Group
30 Adam&Eve/DDB
31 FCB Chicago
32 Scholz & Friends Berlin
34 Leo Burnett Frankfurt Germany
35 Howatson Company
36= Mojo Supermarket
36= FCB New Delhi
38= TBWA Paris
38= Leo Burnett Canada Toronto
38= Jung Von Matt Hamburg

Ogilvy New York’s work for GE PAE, ’Morning After Island’, garnered plenty of praise in 2022.

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Rank Agency
42 Ogilvy New York
43 BBDO Belgium
44= Jung von Matt Donau
44= BBH New York USA
46= DDB New Zealand
46= FCB Toronto
46= 72andSunny Los Angeles
49 Publicis Conseil Paris
50 Leo Burnett Sydney
51 Dentsu Tokyo
52 Performance Art
53 David Sao Paulo
54 VMLY&R Italy
55 BBDO Berlin
56 Special Group Auckland
57 Engine London
58 Joe Public United
59 Forsman & Bodenfors Gothenburg
60 VMLY&R India

Commerce agencies are taking ever-larger slices of marketing budgets these days – and VMLY&R’s ’Smart Fill’ campaign proves why.

Rank Agency
61= VMLY&R Commerce
61= SevenOne AdFactory GmbH
63 Publicis New York
64= DDB Mexico Mexico City
64= McCann New York
66 &Co
67= R/GA London
67= Observatory Agency
69 Nord DDB
70= VMLY&R Kansas City
70= VMLY&R Brazil
72= Edelman New York
72= McCann Stockholm
74 Dentsu Inc
75 Leo Burnett Riyadh
77= Cossette
77= Innocean Worldwide Seoul
79= Saatchi & Saatchi NY
79= Energy BBDO

Energy BBDO’s Wrigley’s ad celebrated the end of lockdown with a funny, raunchy spot.

Rank Agency
81= Mischief New York
81= Smuggler USA New York
81= Havas Germany
84= 180LA Los Angeles
84= Ogilvy Chicago
84= TBWA\Media Arts Lab Shanghai
84= R/GA New York
88= Weber Shandwick New York
88= Wieden+Kennedy Portland
88= Cheil Worldwide Seoul
91 Ogilvy Johannesburg
92 Uncommon Creative Studio
93 Horizon FCB Dubai
94= Verizon New York
94= Edelman London
94= DDB Germany Berlin
97 The Community Miami
98= Saatchi & Saatchi
98= TBWA Raad Dubai
98= SS K New York

World Creative Rankings:

Explore the best-performing campaigns, agencies and brands in this year’s World Creative Rankings.

Creative World Creative Rankings

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