Weber Shandwick defies metaverse cynics with London VR studio acquisition
Agency network puts a big bet on the metaverse growth despite a reduced focus on web3 focus this year.
Weber Shandwick is to merge Diverse Interactive into Flipside, one of its digital agencies / Weber Shandwick
Recent job cuts at Facebook’s parent company Meta were received as proof that the metaverse was arguably a busted flush for practical businesses. But the leaders of agency network Weber Shandwick don’t think so – and have pressed ahead with its investment in the sector, with the acquisition of specialist AR agency Diverse Interactive.