De-influencing is now a thing: What this means for your brand
Yes, de-influencing is a thing and like it or not it’s here to stay. On TikTok alone, the hashtag #deinfluencing has over 100 million views and counting.
De-influencing is now a thing: What this means for your brand / Alesmunt/Getty Images/Canva
Pretty much everyone with a phone or computer knows what an influencer is, after all it’s a $16 billion dollar industry and growing. Influencers spend an inordinate amount of time presenting themselves in a certain way to appeal to the mass of followers who follow their every move. Whether it’s skateboarding, makeup, fashion, or silly stunts, influencers command an unusual authority when it comes to encouraging the purchase of products. It is the wave of ‘yes, buy this’ that has fueled sales for thousands of brands. However, what goes up must go down. De-influencing is here, for better or worse, and brands must take notice or risk getting trampled in the takedown.