Dentsu EMEA’s new media boss says it needs a ‘culture shift’ to achieve growth
Incoming chief of Dentsu’s EMEA media business says to focus on new business, first-party data and sustainability.
Paolo Stucchi takes up the CEO position in March / Dentsu Media
Milan-based Paolo Stucchi will soon step up to lead Dentsu EMEA’s media business after 12 years with the company. He joins on the back of a series of high-profile new business wins, including Zalando and BMW.