How to use micro-influencers in your marketing
Even normal, everyday people with a hefty following on social media can influence thousands upon thousands of consumers. Their ready-made audiences are a key attraction for advertisers, with companies keen to capitalize on the buying power of their devoted following.
Use micro-influencers in your marketing
Based on recent data from HypeAuditor, influencer marketing is expected to balloon to a whopping $22.2bn by 2025. That isn’t chump change, that’s the future. Leveraging that popularity has become big business for companies, but often brands are overlooking a demographic that could be a match made in heaven – micro-influencers.