Future of TV Adtech Media Planning and Buying

‘No chance’ programmatic ads will work in livestreaming soon, experts say

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By Hannah Bowler | Journalist

November 9, 2022 | 1 min read

Audiences are increasingly turning to connected TV (CTV) to watch live sports and entertainment, but with increased demand comes huge infrastructure pressures on programmatic ad serving. Experts paint a pessimistic outlook for a scaled solution anytime soon.

Future of TV Adtech Media Planning and Buying

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