Geoffrey the Giraffe is back: Toys R Us CMO calls it a comeback
Amid the popular toy retailer’s return (thanks to Macy’s), Geoffrey the Giraffe is named on Advertising Week’s Madison Avenue Walk of Fame.
Toys R Us’s Geoffrey the Giraffe won first place in Advertising Week’s mascot poll / Toys “R” Us
It wasn’t so much fun being Toys R Us for a while. Once the dream destination of children all across America, the toy retailer was liquidated and reinstated twice.