Digital Transformation Brand Strategy Ecommerce

Is Amazon’s Just Walk Out technology making shopping too easy?

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By Webb Wright | Junior Reporter

September 22, 2022 | 1 min read

As part of The Drum’s Evolution of E-commerce Deep Dive, we ask whether the e-commerce giant freezing its ‘frictionless’ physical retail rollout means a little bit of friction isn’t such a bad thing.

Digital Transformation Brand Strategy Ecommerce

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