Modern Marketing Social Media Brand Strategy

Mexican spice mix Tajín is blowing up, thanks to TikTok and a hunger for new experiences

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By Kendra Clark | Senior Reporter

July 21, 2022 | 1 min read

The brand’s US and Canada director Javier Leyva talks social media buzz, the unique appeal of its products in an increasingly crowded category and the brand’s goals for continuous growth.

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