Media Media Planning and Buying

Between China and the end of the cookie, advertisers need more than one master plan

Author

By Sam Bradley | Senior Reporter

May 23, 2022 | 1 min read

The third-party cookie is on its way out, but the transition won’t be the same everywhere. We speak to programmatic experts about why brands will have to operate differently in China, and whether alternative solutions will be ready by next summer.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Media Media Planning and Buying

More from Media

View all

Trending

Industry insights

View all
Add your own content +