Media Media Planning and Buying Digital Advertising

Between China and the end of the cookie, advertisers need more than one master plan

Author

By Sam Bradley | Senior Reporter

May 23, 2022 | 1 min read

The third-party cookie is on its way out, but the transition won’t be the same everywhere. We speak to programmatic experts about why brands will have to operate differently in China, and whether alternative solutions will be ready by next summer.

Media Media Planning and Buying Digital Advertising

More from Media

View all

Trending

Industry insights

View all
Add your own content +