Digital Transformation Data & Privacy

Inside mobile gaming’s struggle to navigate Apple’s privacy policies


By Kendra Clark | Senior Reporter

May 18, 2022 | 1 min read

For mobile gaming apps and gaming advertisers, the debut of new Apple privacy policies in the spring of 2021 spelled trouble. Now, a year down the line, industry players are still firing on all cylinders to determine how to attract user opt-ins and maintain revenues. We dig in as part of The Drum’s Gaming Advertising Deep Dive.

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