Digital Transformation Brand Purpose Brand Strategy

Blurring of the metaverse: Meta’s branding challenges and web3’s wild west moment


By Webb Wright | Junior Reporter

May 12, 2022 | 1 min read

The perception of many is that Meta wants to be the primary architect of the metaverse. But its vision for the future of technology and ownership is sharply at odds with many web3 true believers. Here are some of the challenges that the company formerly known as Facebook will face, and how it’s planning its next steps.

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