Blurring of the metaverse: Meta’s branding challenges and web3’s wild west moment
The perception of many is that Meta wants to be the primary architect of the metaverse. But its vision for the future of technology and ownership is sharply at odds with many web3 true believers. Here are some of the challenges that the company formerly known as Facebook will face, and how it’s planning its next steps.
Meta’s aiming to be a pioneering force in the burgeoning metaverse / Adobe Stock
Meta, previously Facebook, is spending billions of dollars to position itself as a pioneering force of the metaverse. But there are some who view the company as the antithesis of everything that the web3 movement stands for. Today, a dichotomy is emerging between the corporate vision for the future of the metaverse – spearheaded by Meta – and the creator-centric vision.