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HP’s marketing chief for Asia on creating personalized consumer experiences post-pandemic


By Shawn Lim | Reporter, Asia Pacific

May 5, 2022 | 1 min read

HP’s chief marketing officer for greater Asia, Siew Ting Foo, talks to The Drum about how she has been pivoting her marketing focus to help businesses and customers adapt to new ways of work and play post-pandemic, with an emphasis on data and locally-relevant consumer experiences.

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