Digital Transformation Brand Strategy Ecommerce

HP’s marketing chief for Asia on creating personalized consumer experiences post-pandemic

Author

By Shawn Lim | Reporter, Asia Pacific

May 5, 2022 | 1 min read

HP’s chief marketing officer for greater Asia, Siew Ting Foo, talks to The Drum about how she has been pivoting her marketing focus to help businesses and customers adapt to new ways of work and play post-pandemic, with an emphasis on data and locally-relevant consumer experiences.

Digital Transformation Brand Strategy Ecommerce

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +