Modern Marketing New Business Lenovo

Why Lenovo appointed both Merkle and Stagwell’s Assembly to global paid media account

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By Sam Bradley | Senior Reporter

April 27, 2022 | 1 min read

Consumer electronics brand Lenovo has appointed two paid media agencies of record. As part of The Drum’s Digital Advertising Deep Dive, we catch up with its European chief marketing officer and new agency partners to find out why it has doubled up.

Modern Marketing New Business Lenovo

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