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This creative has spent his career on McDonald’s - here’s how he’s keeping it fresh


By Sam Bradley | Senior Reporter

April 26, 2022 | 1 min read

Luis Miguel Messianu has spent much of his career working on the McDonald’s brand. In fact, he’s so familiar that bosses tried to woo him to a CMO role. Instead, he’s joined DDB Worldwide as global chief creative officer for the fast food chain. He tells us how he, and the agency, is evolving to meet its longstanding client’s needs.

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