Smoothie King CMO on returning to the brand’s health and wellness roots
Smoothie King strayed from its health-conscious origins and gained a reputation for sugary drinks packed with artificial colors and flavors. But that era is dead, according to chief marketing officer Rebecca Miller. The brand is investing big in cleaner ingredients, product offerings that speak to consumers’ unique fitness and wellness goals, and new models of business including a just-launched smoothie subscription service.
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