Creativity Brand Purpose Brand Strategy

Smoothie King CMO on returning to the brand’s health and wellness roots


By Kendra Clark | Senior Reporter

April 13, 2022 | 1 min read

Smoothie King strayed from its health-conscious origins and gained a reputation for sugary drinks packed with artificial colors and flavors. But that era is dead, according to chief marketing officer Rebecca Miller. The brand is investing big in cleaner ingredients, product offerings that speak to consumers’ unique fitness and wellness goals, and new models of business including a just-launched smoothie subscription service.

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