Digital Transformation Ecommerce

Amid Google Lens update, Google Americas president shares tips for commerce success

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By Kendra Clark | Senior Reporter

April 7, 2022 | 1 min read

Retail and commerce are undergoing a massive sea change, as consumer behavior shifts and new technologies come to the fore. The Drum quizzes Allan Thygesen, who heads up Google's $100bn-plus advertising business in the Americas and across various global partners, on what retail marketing success will look like in the new era.

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