Modern Marketing B2B Marketing

Inside Mastercard’s play to bring brands, loyalty points and gamers together

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By Charlotte McEleny | Asia Editor

March 30, 2022 | 1 min read

As a brand with history in gaming marketing, it may be no surprise that Mastercard is building future products and services rooted in gaming. The Drum speaks to Kaveri Kullar, its vice-president of consumer marketing in APAC, about the launch of Mastercard Gamer Xchange.

Modern Marketing B2B Marketing

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