Digital Transformation Data & Privacy Brand Strategy

How Pepsi, Kroger and other top brands balance data privacy and personalization at scale

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By Kendra Clark | Senior Reporter

March 16, 2022 | 1 min read

As part of The Drum’s deep dive into all things CX, we surveyed top experts as to how brands and agencies can provide consumers with the kind of tailored experiences they’ve come to expect – while also offering transparent data practices ahead of the cookie’s demise. Here’s what they had to say about striking this delicate balance.

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Digital Transformation Data & Privacy Brand Strategy

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