Digital Transformation Data & Privacy Brand Strategy

How Pepsi, Kroger and other top brands balance data privacy and personalization at scale


By Kendra Clark | Senior Reporter

March 16, 2022 | 1 min read

As part of The Drum’s deep dive into all things CX, we surveyed top experts as to how brands and agencies can provide consumers with the kind of tailored experiences they’ve come to expect – while also offering transparent data practices ahead of the cookie’s demise. Here’s what they had to say about striking this delicate balance.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Digital Transformation Data & Privacy Brand Strategy

More from Digital Transformation

View all


Industry insights

View all
Add your own content +