2021's most creative countries in advertising ranked
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. After revealing the agencies and creatives that topped the board, The Drum has combed through the data to see which countries have the most successful advertising scene.
Which countries host the most creative ad agencies in the business?
Advertising and marketing is a global business, but that doesn’t mean the local gets ignored entirely. By looking through our World Creative Rankings data, which charts the success of agencies, creatives and advertisers across the globe, we can see which countries and territories hosted the most award-winners and gain an insight into the health of the creative scenes there.
Though the United States leads the pack once again, this year’s results see Canada and Australia climbing the rankings, after Japan and Germany’s strong run in 2021.
The rankings are compiled by analyzing the combined results of 21 of the industry’s biggest global awards shows. This year, that meant our researchers pored over some 2,472 campaigns from 1,657 clients working with 1,220 agencies around the world. You can the full methodology in our World Creative Rankings launch article.
The most creative countries in advertising
| Rank | Country |
|---|---|
| 1 | United States |
| 2 | United Kingdom |
| 3 | Canada |
| 4 | Germany |
| 5 | Australia |
| 6 | France |
| 7 | United Arab Emirates |
| 8 | Brazil |
| 9 | Italy |
| 10 | Sweden |
| 11 | Japan |
| 12 | India |
| 13 | Spain |
| 14 | South Africa |
| 15 | New Zealand |
| 16 | Thailand |
| 17 | China |
| 18 | Denmark |
| 19 | Russia |
| 20 | Colombia |
| 21 | Singapore |
| 22 | Mexico |
| 23 | Netherlands |
| 24 | Argentina |
| 25 | Taiwan |
| 26 | Ireland |
| 27 | Pakistan |
| 28 | Belgium |
| 29 | South Korea |
| 30 | Turkey |
| 31 | Switzerland |
| 32 | Hong Kong |
| 32 | Peru |
| 34 | Malaysia |
| 35 | Norway |
| 36 | Finland |
| 37 | Philippines |
| 38 | Indonesia |
| 39 | Saudi Arabia |
| 39 | Romania |
| 41 | Poland |
| 42 | Czech Republic |
| 43 | Hungary |
| 44 | Lebanon |
| 45 | Egypt |
| 46 | Ukraine |
| 47 | Israel |
| 48 | Uruguay |
| 49 | Lithuania |
| 50 | Slovakia |
| 50 | Croatia |
| 52 | Chile |
| 53 | Portugal |
| 54 | Greece |
| 55 | Morocco |
| 56 | Ecuador |
| 57 | Bangladesh |
| 58 | Jordan |
| 59 | Macao |
| 60 | Austria |
| 61 | Bulgaria |
| 61 | Guatemala |
| 63 | Viet Nam |
| 63 | Serbia |
| 63 | Cyprus |
| 66 | Ethiopia |
| 66 | Latvia |
| 68 | Belarus |
| 68 | Tunisia |
| 70 | Dominican Republic |
| 71 | Slovenia |
| 72 | Nigeria |
| 72 | Venezuela |
| 72 | Sri Lanka |
Discover the best creatives, campaigns and agencies of the last year in the World Creative Rankings.