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Agencies World Creative Rankings Fast-Growth Brands

The 200 most-awarded advertisers of 2021 ranked

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By Sam Bradley | Senior Reporter

February 14, 2022 | 15 min read

The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. After revealing which agencies and creatives topped the board, we finally reveal which brands lead the pack.

wcr

Which brands and advertisers performed best in this year's World Creative Rankings?

Though advertising and marketing agencies like to sell themselves as guardians of the creative spirit, they wouldn’t be producing any work at all if it weren’t for clients, who bring not just willpower and funding, but their own creative voice and nous to the table.

The World Creative Rankings, compiled by our researchers after an exhaustive review of the industry’s award schemes, chart the overall performance of advertising clients and brands over the last 12 months.

The list gives an insight into which brands rely most on advertising to get their message out – and which are successful in that aim – from international retailers to niche causes.

The top advertisers ranking is compiled by analyzing the combined results of 21 of the industry’s biggest global awards shows. This year, that meant our researchers pored over some 2,472 campaigns from 1,657 clients working with 1,220 agencies around the world. You can the full methodology in our World Creative Rankings launch article.

The most-awarded advertisers in the world

Rank Name
1 Burger King
2 ABInBev
3 Unilever
4 Diesel
5 Essity
6 Royal Australian Mint
7 Mastercard
8 WWF
9 McDonald’s
10 Apple
11 Reporters Without Borders
12 Change the Ref
13 The City of Chicago
14 Samsung
15= Ikea
15= Nike
17 Procter & Gamble
18 The New York Times
19 Spinneys and the Lebanese Breast Cancer Foundation
20 Oreo
21 Burberry
22 KFC
23 Michelob
24 Woojer
25 Reddit
26= Beats by Dr Dre
26= Spotify
28 Google
29 Kraft Heinz
30 Volvo
31 Lacoste
32 Thai Airways
33 Microsoft
34 Heineken
35 Meta
36 Adidas
37 Toyota
38 Propuesta Civica
39 SickKids Foundation
40 Netflix
41= Tourism New Zealand
41= Verizon
41= Warner Music
44 Telenor
45 Canadian Down Syndrome Society
46 Wendy's
47 Popeyes Louisiana Kitchen
48 Meter Group
49 EmpowHer NY
50 Sandy Hook Promise
51 Reckitt Benckiser
52 NRMA Insurance
53 Amazon
54= An-Nahar
54= Coordown USA
56 Sojitz Corporation
57= Volkswagen
57= House of Lapland
59 LifeStyles
60= Mumbai Police India
60= Unicef
62 The Big Issue
63 Childline
64= Renault
64= Coca Cola
66 RIT Foundation
67 Vice Media
68 LGBT Network Russia
69= SporTV
69= Nubian Jak Community Trust
71 Barilla
72 H&M
73 Sony Music
74= Macmillan Cancer Support
74= Vogue Fashion
74= Ezaki Glico
77= Starbucks
77= The UAE Government Media Office
79 Tinder
79 Canadian Centre for Child Protection
81= Curaviva
81= Central Department Store
81= BMW
84= Elkjop
84= MINI
86= Molson Coors
86= Goteborg International Film Festival
88 Insmed USA
89 HomeEquity Bank
90 Hershey’s
91 United4Rescue
92= NBCDI
92= BT
92= Face a l’Inceste
92= Bonds
96= Lego
96= Color of Change
98= Colgate
98= Asociacion Vivir
98= Tienda Cerca
101 New Zealand AIDS Foundation
102= Bega Foods
102= Charite University Hospital
102= Canadian Women's Foundation
105= Tribute
105= Ubisoft
107= Baiada
107= TikTok
107= Znamkamarada
107= Tikkun Olam Makers
111= Folha De Sao Paulo
111= Mondelez
111= Diageo
114 AstraZeneca
115= Pizza Hut
115= Adobe
115= LadBible Group
115= Enfant Bleu
119 Greenpeace
120= Amazon Prime Video
120= Auberge des Migrants
120= Brazilian Red Cross
123= The Female Company
123= Edina Energy
125 We Will Stop Femicide Platform
126= Chevrolet
126= BBK Foundation
128= Tencent
128= Bridge Senior Living
128= Regent Park School of Music
128= Societe de l’assurance automobile du Quebec
128= Santander
133 Docomony
134 Setapp
135 Whatsapp
136= Relate
136= Red Wing Shoes
136= Innocence en Danger
136= Columbia Journalism Review
136= Raoni Institute
136= Saudi Telecom Company
136= Le Chocolat des Francais
143= The Times of India News Paper
143= Monash University
143= Neste Oyj
146= Lion Breweries
146= Donner Sang Compter
146= Playstation
146= DocMorris Apotheke
146= Home Centre
146= Swim Ireland
152= Sushi Sei
152= Canal+
154= Covenant House
154= The United Nations
154= Huggies
154= Hype Magazine & Tears Foundation
154= Terms Against Bullying
154= Brawl Stars
154= Fondation De France
161= ABAAD Resource Centre For Gender Equality
161= Amnesty International
161= The Red Cross UK
161= Women In Film
161= Pepsico
161= Apotek Hjartat
161= ITC Savlon
168= Bombay Sapphire Gin
168= Braun
168= Mars
168= Chief
168= Mobily
168= Heetch
174= Harley-Davidson
174= Chicken Licken
174= Nissan
177= Audi
177= Central Office for Public Interest
177= State Farm
177= San Francisco Symphony
177= Pringles
177= Beco
177= League Against Cancer
177= Every Kiwi Vote Counts
185= Lebanese Army
185= Hjartebarnsfonden
185= HSBC
185= Foot Locker
185= AAMI Melbourne Australia
185= Global Women
185= RT News
185= IBM
185= Canon
194= Epic Games
194= Deliveroo
194= The Mohammed Bin Rashid Al Maktoum Global Initiatives
194= Riz Ahmed
194= Starburst
194= Aldi

Discover which campaigns, agencies and brands have topped this year’s World Creative Rankings.

Agencies World Creative Rankings Fast-Growth Brands

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