World Creative Rankings Agencies

The most-awarded EMEA ad agencies of 2021


By Sam Bradley, Journalist

February 3, 2022 | 21 min read

The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. Having unveiled our list of the top 200 agencies worldwide earlier this week, we can now share the best ad agencies and in-house creative teams across Europe, the Middle East and Africa of the last 12 months.


Publicis Italy’s ‘Francesca’ campaign took it to top spot in Europe / Publicis Italy / Publicis Italy

As part of The Drum’s World Creative Rankings – an original, industry-spanning effort to chart creative performance across the advertising world – our researchers have identified which creative agencies and in-house creative brand teams have been the most successful in the last year.

Explore the best-performing campaigns, agencies and brands in this year’s World Creative Rankings.

The World Creative Rankings, compiled by our researchers after an exhaustive review of the industry’s award schemes, chart the creative performance of agencies across their various campaigns and creative endeavors.

The top 200 agencies in the EMEA

Rank Agency Country
1 Publicis Italy Italy
2 AMV BBDO United Kingdom
3 David Madrid Spain
4 BBDO Berlin Germany
5 Serviceplan Munich Germany
6 DDB Germany Berlin Germany
7 BETC Paris France
8 Publicis Conseil Paris France
9 McCann Paris France
10 McCann London United Kingdom
11 Nord DDB Sweden
12 TBWA\RAAD Dubai United Arab Emirates
13 Impact BBDO Dubai United Arab Emirates
14 Forsman & Bodenfors Gothenburg Sweden
15 Droga5 London United Kingdom
16 FP7 McCann Dubai United Arab Emirates
17 Mullenlowe Dubai United Arab Emirates
18 Voskhod Creative Russia
19 Ogilvy London United Kingdom
20 Memac Ogilvy Dubai United Arab Emirates
Rank Agency Country
21 Rothco United Kingdom
22 Joe Public United South Africa
23 Havas London United Kingdom
24 Kolle Rebbe Hamburg Germany
24 The Gate London United Kingdom
26 FCB Inferno United Kingdom
27 Akestam Holst Sweden
28 TBWA\Paris France
29 Leo Burnett London United Kingdom
30 TBWA\Hunt Lascaris Johannesburg South Africa
31 CRK Switzerland
32 Adam&EveDDB United Kingdom
33 DDB Paris France
33 Serviceplan Hamburg Germany
35 &Co Denmark
36 Innocean Worldwide Berlin Germany
37 Lucky Generals United Kingdom
37 Stendahls Sweden
39 FischerAppelt Germany
39 Scholz & Friends Berlin Germany
Rank Agency Country
41 VMLY&R Commerce Germany
42 Cheil Madrid Spain
43 Havas Istanbul Turkey Turkey
44 Wunderman Thompson Riyadh Saudi Arabia
45 Wunderman Thompson London United Kingdom
46 Boys + Girls Ireland
46 Hello Monday Aarhus Denmark
46 WMC Grey Prague Czech Republic
49 Havas Sports & Entertainment Paris France
50 AKQA Sweden Sweden
50 Edelman London United Kingdom
50 McCann Bucharest Romania
50 Superunion United Kingdom
54 Jung Von Matt Hamburg Germany
55 RT Creative Lab Russia
56 Mortierbrigade Brussels Belgium
56 VMLY&R Dubai United Arab Emirates
56 Ogilvy Germany Germany
59 LLYC Spain
60 POL Oslo Norway
Rank Agency Country
61 BBDO Moscow Russia
61 Promise Johannesburg South Africa
61 Bold NoA Sweden
61 Farm Stockholm Sweden
65 Elvis United Kingdom
65 Havas Lynx Manchester United Kingdom
67 Marcel Paris France
67 Uncle Grey Copenhagen Denmark
67 TBWA\Istanbul Turkey
67 VMLY&R Paris France
71 Leo Burnett Madrid Spain
71 Havas Middle East United Arab Emirates
71 Rosapark Paris France
74 Hasan & Partners Helsinki Finland
75 72andSunny Amsterdam Netherlands
75 DocMorris Inhouse Netherlands
75 Herezie Paris France
75 White Rabbit Budapest Hungary
79 FCB&FiRe Madrid Spain
79 McCann Manchester United Kingdom
Rank Agency Country
79 VCCP London United Kingdom
82 Leo Burnett Beirut Lebanon
83 Mother London United Kingdom
84 Lola MullenLowe Madrid Spain
84 TBWA\London United Kingdom
86 Abby Priest Sweden
86 Engine London United Kingdom
86 And Us Dubai United Arab Emirates
86 Ogilvy Amsterdam Netherlands
90 Object & Animal United Kingdom
90 Havas Worldwide Dubai United Arab Emirates
90 Somesuch London United Kingdom
93 Oliver United Kingdom
93 The Odd Number (South Africa) South Africa
93 The&Partnership London United Kingdom
93 Wunderman Thompson Antwerp Belgium
97 BBDO Belgium Belgium
97 King James Group South Africa
97 Google Creative Labs London United Kingdom
97 Leo Burnett Moscow Russia
Rank Agency Country
97 Ogilvy Warsaw Poland
102 Saatchi & Saatchi London United Kingdom
102 Uncommon Creative Studio United Kingdom
104 BBC Creative United Kingdom
104 Iris Worldwide London United Kingdom
104 VCCP Health London United Kingdom
107 Gravity Global United Kingdom
107 Impero United Kingdom
107 McCann Bristol United Kingdom
107 McCann Dusseldorf Germany
107 PHD London United Kingdom
107 Wieden + Kennedy London United Kingdom
107 Wunderman Thompson France France
114 Ogilvy Cape Town South Africa
114 Alkemy Italy
116 Bruketa&Zinic Croatia
116 Diva Agency United Kingdom
116 e-Types Copenhagen Denmark
116 McCann Poland Poland
116 Leo Burnett Dubai United Arab Emirates
Rank Agency Country
116 Saatchi & Saatchi Rome Italy
116 U-Studio United Kingdom
123 Essence London United Kingdom
123 Weber Shandwick United Kingdom
125 Design Bridge London United Kingdom
125 Havas Village Geneve Switzerland
125 Mozga Studio Russia
125 Saatchi & Saatchi Ukraine Ukraine
129 Anomaly London United Kingdom
130 Common Curiosity United Kingdom
130 Grey Advertising Africa South Africa
130 Magpie Studio United Kingdom
130 Rizzello Creative United Kingdom
134 Dude Milan Italy
134 Heimat Berlin Germany
134 Media.Monks Netherlands
134 The Vogue Agency United Kingdom
138 Ambition Denmark
138 Fork Unstable Media Germany
138 Grey London United Kingdom
Rank Agency Country
138 Idean United Kingdom
138 Mindshare London United Kingdom
138 NB Studio United Kingdom
138 Serviceplan Russia Russia
138 True Agency United Kingdom
138 Wieden + Kennedy Amsterdam Netherlands
147 BBDO Dublin Ireland
147 Bob the Robot Helsinki Finland
147 Buzzman Paris France
147 Wunderman Thompson Dubai United Arab Emirates
147 Kate Dawkins Studio United Kingdom
152 Action Marketing Russian Federation
152 Analogfolk London United Kingdom
152 Coolr London United Kingdom
152 Frank PR United Kingdom
152 Great State United Kingdom
152 Instinct BBDO Russia
152 Ogilvy Social.Lab Belgium
152 Pencil Studio United Kingdom
152 TBWA\Helsinki Finland
Rank Agency Country
152 Tom&Co United Kingdom
162 The Classic Partnership Advertising Dubai United Arab Emirates
162 Hjaltelin Stahl Denmark
164 BBH London United Kingdom
164 ACW Grey Tel Aviv Israel
164 Landor & Fitch France
164 MRM//McCann London United Kingdom
164 Philipp und Keuntje Germany
164 Rapp United Kingdom
170 Havas Germany Germany
170 Havas Paris France
170 Ogilvy Greece Greece
170 Open Studio Stockholm Sweden
170 Publicis.Poke United Kingdom
170 Silo Netherlands
176 4creative United Kingdom
176 BBDO Dusseldorf Germany
176 Cyber-Duck United Kingdom
176 Drum London United Kingdom
176 Grey Germany Germany
Rank Agency Country
176 Havas Portugal Portugal
176 Henrik & Sofia Netherlands
176 Langland Windsor United Kingdom
176 MediaCom United Kingdom
176 MRM//McCann Frankfurt Germany
176 OMSE United Kingdom
176 Too Gallus United Kingdom
176 We Are Social London United Kingdom
189 Anomaly Berlin Germany
189 BCW Stockholm Sweden
189 M&C Saatchi Abu Dhabi United Arab Emirates
189 Retroviral South Africa
189 Duke Advertising South Africa
189 Leo Burnett Bucharest Romania
189 Ogilvy Dublin Ireland

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