The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. Having unveiled our list of the top 200 agencies worldwide earlier this week, we can now share t he best ad agencies and in-house creative teams across Europe, the Middle East and Africa of the last 12 months.
Publicis Italy’s ‘Francesca’ campaign took it to top spot in Europe / Publicis Italy / Publicis Italy
As part of The Drum’s World Creative Rankings – an original, industry-spanning effort to chart creative performance across the advertising world – our researchers have identified which creative agencies and in-house creative brand teams have been the most successful in the last year.
Explore the best-performing campaigns, agencies and brands in this year’s World Creative Rankings.
The World Creative Rankings, compiled by our researchers after an exhaustive review of the industry’s award schemes, chart the creative performance of agencies across their various campaigns and creative endeavors.
The top 200 agencies in the EMEA Rank Agency Country 1 Publicis Italy Italy 2 AMV BBDO United Kingdom 3 David Madrid Spain 4 BBDO Berlin Germany 5 Serviceplan Munich Germany 6 DDB Germany Berlin Germany 7 BETC Paris France 8 Publicis Conseil Paris France 9 McCann Paris France 10 McCann London United Kingdom 11 Nord DDB Sweden 12 TBWA\RAAD Dubai United Arab Emirates 13 Impact BBDO Dubai United Arab Emirates 14 Forsman & Bodenfors Gothenburg Sweden 15 Droga5 London United Kingdom 16 FP7 McCann Dubai United Arab Emirates 17 Mullenlowe Dubai United Arab Emirates 18 Voskhod Creative Russia 19 Ogilvy London United Kingdom 20 Memac Ogilvy Dubai United Arab Emirates
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Rank Agency Country 21 Rothco United Kingdom 22 Joe Public United South Africa 23 Havas London United Kingdom 24 Kolle Rebbe Hamburg Germany 24 The Gate London United Kingdom 26 FCB Inferno United Kingdom 27 Akestam Holst Sweden 28 TBWA\Paris France 29 Leo Burnett London United Kingdom 30 TBWA\Hunt Lascaris Johannesburg South Africa 31 CRK Switzerland 32 Adam&EveDDB United Kingdom 33 DDB Paris France 33 Serviceplan Hamburg Germany 35 &Co Denmark 36 Innocean Worldwide Berlin Germany 37 Lucky Generals United Kingdom 37 Stendahls Sweden 39 FischerAppelt Germany 39 Scholz & Friends Berlin Germany
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Rank Agency Country 41 VMLY&R Commerce Germany 42 Cheil Madrid Spain 43 Havas Istanbul Turkey Turkey 44 Wunderman Thompson Riyadh Saudi Arabia 45 Wunderman Thompson London United Kingdom 46 Boys + Girls Ireland 46 Hello Monday Aarhus Denmark 46 WMC Grey Prague Czech Republic 49 Havas Sports & Entertainment Paris France 50 AKQA Sweden Sweden 50 Edelman London United Kingdom 50 McCann Bucharest Romania 50 Superunion United Kingdom 54 Jung Von Matt Hamburg Germany 55 RT Creative Lab Russia 56 Mortierbrigade Brussels Belgium 56 VMLY&R Dubai United Arab Emirates 56 Ogilvy Germany Germany 59 LLYC Spain 60 POL Oslo Norway
Rank Agency Country 61 BBDO Moscow Russia 61 Promise Johannesburg South Africa 61 Bold NoA Sweden 61 Farm Stockholm Sweden 65 Elvis United Kingdom 65 Havas Lynx Manchester United Kingdom 67 Marcel Paris France 67 Uncle Grey Copenhagen Denmark 67 TBWA\Istanbul Turkey 67 VMLY&R Paris France 71 Leo Burnett Madrid Spain 71 Havas Middle East United Arab Emirates 71 Rosapark Paris France 74 Hasan & Partners Helsinki Finland 75 72andSunny Amsterdam Netherlands 75 DocMorris Inhouse Netherlands 75 Herezie Paris France 75 White Rabbit Budapest Hungary 79 FCB&FiRe Madrid Spain 79 McCann Manchester United Kingdom
Rank Agency Country 79 VCCP London United Kingdom 82 Leo Burnett Beirut Lebanon 83 Mother London United Kingdom 84 Lola MullenLowe Madrid Spain 84 TBWA\London United Kingdom 86 Abby Priest Sweden 86 Engine London United Kingdom 86 And Us Dubai United Arab Emirates 86 Ogilvy Amsterdam Netherlands 90 Object & Animal United Kingdom 90 Havas Worldwide Dubai United Arab Emirates 90 Somesuch London United Kingdom 93 Oliver United Kingdom 93 The Odd Number (South Africa) South Africa 93 The&Partnership London United Kingdom 93 Wunderman Thompson Antwerp Belgium 97 BBDO Belgium Belgium 97 King James Group South Africa 97 Google Creative Labs London United Kingdom 97 Leo Burnett Moscow Russia
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Rank Agency Country 97 Ogilvy Warsaw Poland 102 Saatchi & Saatchi London United Kingdom 102 Uncommon Creative Studio United Kingdom 104 BBC Creative United Kingdom 104 Iris Worldwide London United Kingdom 104 VCCP Health London United Kingdom 107 Gravity Global United Kingdom 107 Impero United Kingdom 107 McCann Bristol United Kingdom 107 McCann Dusseldorf Germany 107 PHD London United Kingdom 107 Wieden + Kennedy London United Kingdom 107 Wunderman Thompson France France 114 Ogilvy Cape Town South Africa 114 Alkemy Italy 116 Bruketa&Zinic Croatia 116 Diva Agency United Kingdom 116 e-Types Copenhagen Denmark 116 McCann Poland Poland 116 Leo Burnett Dubai United Arab Emirates
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Rank Agency Country 116 Saatchi & Saatchi Rome Italy 116 U-Studio United Kingdom 123 Essence London United Kingdom 123 Weber Shandwick United Kingdom 125 Design Bridge London United Kingdom 125 Havas Village Geneve Switzerland 125 Mozga Studio Russia 125 Saatchi & Saatchi Ukraine Ukraine 129 Anomaly London United Kingdom 130 Common Curiosity United Kingdom 130 Grey Advertising Africa South Africa 130 Magpie Studio United Kingdom 130 Rizzello Creative United Kingdom 134 Dude Milan Italy 134 Heimat Berlin Germany 134 Media.Monks Netherlands 134 The Vogue Agency United Kingdom 138 Ambition Denmark 138 Fork Unstable Media Germany 138 Grey London United Kingdom
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Rank Agency Country 138 Idean United Kingdom 138 Mindshare London United Kingdom 138 NB Studio United Kingdom 138 Serviceplan Russia Russia 138 True Agency United Kingdom 138 Wieden + Kennedy Amsterdam Netherlands 147 BBDO Dublin Ireland 147 Bob the Robot Helsinki Finland 147 Buzzman Paris France 147 Wunderman Thompson Dubai United Arab Emirates 147 Kate Dawkins Studio United Kingdom 152 Action Marketing Russian Federation 152 Analogfolk London United Kingdom 152 Coolr London United Kingdom 152 Frank PR United Kingdom 152 Great State United Kingdom 152 Instinct BBDO Russia 152 Ogilvy Social.Lab Belgium 152 Pencil Studio United Kingdom 152 TBWA\Helsinki Finland
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Rank Agency Country 152 Tom&Co United Kingdom 162 The Classic Partnership Advertising Dubai United Arab Emirates 162 Hjaltelin Stahl Denmark 164 BBH London United Kingdom 164 ACW Grey Tel Aviv Israel 164 Landor & Fitch France 164 MRM//McCann London United Kingdom 164 Philipp und Keuntje Germany 164 Rapp United Kingdom 170 Havas Germany Germany 170 Havas Paris France 170 Ogilvy Greece Greece 170 Open Studio Stockholm Sweden 170 Publicis.Poke United Kingdom 170 Silo Netherlands 176 4creative United Kingdom 176 BBDO Dusseldorf Germany 176 Cyber-Duck United Kingdom 176 Drum London United Kingdom 176 Grey Germany Germany
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Rank Agency Country 176 Havas Portugal Portugal 176 Henrik & Sofia Netherlands 176 Langland Windsor United Kingdom 176 MediaCom United Kingdom 176 MRM//McCann Frankfurt Germany 176 OMSE United Kingdom 176 Too Gallus United Kingdom 176 We Are Social London United Kingdom 189 Anomaly Berlin Germany 189 BCW Stockholm Sweden 189 M&C Saatchi Abu Dhabi United Arab Emirates 189 Retroviral South Africa 189 Duke Advertising South Africa 189 Leo Burnett Bucharest Romania 189 Ogilvy Dublin Ireland
Explore the best-performing campaigns, agencies and brands in this year's World Creative Rankings
