As festivals such as Cannes Lions and SXSW work to persuade guests to attend in person, agencies are reconsidering their involvement.
Industry festivals say they’re ready for Omicron, but agencies are wary

TRENDING TODAY
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.