Stay ahead – join The Drum+

McKinsey study finds omnichannel B2B sales 'are now the standard'

Omnichannel sales are now an indelible part of B2B marketing

McKinsey & Co’s annual Pulse Research finds that business-to-business (B2B) buyers have become far more comfortable with making large, high-consideration purchases online. The digital channel has become a crucial part of an omnichannel approach that has proven both effective and indelible.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy