Modern Marketing B2B Marketing Ecommerce

McKinsey study finds omnichannel B2B sales 'are now the standard'

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By Webb Wright | Junior Reporter

December 15, 2021 | 1 min read

McKinsey & Co’s annual Pulse Research finds that business-to-business (B2B) buyers have become far more comfortable with making large, high-consideration purchases online. The digital channel has become a crucial part of an omnichannel approach that has proven both effective and indelible.

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Modern Marketing B2B Marketing Ecommerce

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