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Modern Marketing Brand Purpose Data & Privacy

How Getty and Shutterstock are combating algorithmic bias to make marketing more inclusive

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By Kendra Clark | Senior Reporter

December 9, 2021 | 1 min read

Despite honest efforts to improve diversity and representation in stock imagery, the algorithms behind most image search engines – powered by historical download patterns – can stoke the flames of harmful stereotypes and impede diverse representations from appearing in search results. Now stock image companies are under pressure to change more than just their database of images and videos.

Modern Marketing Brand Purpose Data & Privacy

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