Creativity Brand Purpose Brand Strategy

How McDonald’s and TikTok are winning with Hispanic and Latino consumers


By Kendra Clark | Senior Reporter

December 8, 2021 | 1 min read

The global Hispanic and Latino diaspora is expanding rapidly. Connecting with this highly diverse, multicultural and multilingual segment can prove extremely challenging for brands, many of whom are still aiming to reach these consumers by simply translating ‘general market’ messages into Spanish. The brands that are successfully connecting with and deriving real value from Hispanic and Latino audiences, however, have adopted a much more thoughtful approach. Here’s how McDonald’s and TikTok are succeeding and why.

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