Creativity Brand Purpose Brand Strategy

How McDonald’s and TikTok are winning with Hispanic and Latino consumers

Author

By Kendra Clark | Senior Reporter

December 8, 2021 | 1 min read

The global Hispanic and Latino diaspora is expanding rapidly. Connecting with this highly diverse, multicultural and multilingual segment can prove extremely challenging for brands, many of whom are still aiming to reach these consumers by simply translating ‘general market’ messages into Spanish. The brands that are successfully connecting with and deriving real value from Hispanic and Latino audiences, however, have adopted a much more thoughtful approach. Here’s how McDonald’s and TikTok are succeeding and why.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Creativity Brand Purpose Brand Strategy

More from Creativity

View all

Trending

Industry insights

View all
Add your own content +