The Drum Awards for Social Purpose 2022

Live in -h -min -sec

Media Adtech Brand Safety

How Universal Music is making the most of the cookie extinction delay

Author

By Shawn Lim | Reporter, Asia Pacific

December 1, 2021 | 1 min read

We catch up with Kim Lim, the managing director for Malaysia at Universal Music, to hear how the Vivendi-owned entertainment group is working with ReverseAds to identify relevant audiences by device ID rather than cookies.

Media Adtech Brand Safety

More from Media

View all

Trending

Industry insights

View all
Add your own content +