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Media Adtech Brand Safety

How Universal Music is making the most of the cookie extinction delay


By Shawn Lim | Reporter, Asia Pacific

December 1, 2021 | 1 min read

We catch up with Kim Lim, the managing director for Malaysia at Universal Music, to hear how the Vivendi-owned entertainment group is working with ReverseAds to identify relevant audiences by device ID rather than cookies.

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