Modern Marketing Social Media Globalization

How a rise in populism is shifting the tides of global brand marketing

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By Kendra Clark | Senior Reporter

October 22, 2021 | 1 min read

As part of The Drum’s Globalization Deep Dive, we ask whether, in an increasingly divided world, it’s possible for a brand to maintain pride in its country of origin while expanding global appeal.

Modern Marketing Social Media Globalization

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