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Sustainability and supporting local: what drives people’s buying decisions?

The Drum and Opinium conducted research into the buying decisions of UK shoppers

Global digital literacy may be making the world a smaller place as we connect with one another across borders, but how much does ‘local’ still factor into our buying decisions? As part of our Globalization Deep Dive, The Drum and strategic insight agency Opinium took the pulse of the British public, asking 2,000 people from across the four nations what factors into their buying decisions.

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