Modern Marketing Brand Strategy Ecommerce

Sustainability and supporting local: what drives people’s buying decisions?

Author

By Charlotte McEleny | Asia Editor

October 19, 2021 | 1 min read

Global digital literacy may be making the world a smaller place as we connect with one another across borders, but how much does ‘local’ still factor into our buying decisions? As part of our Globalization Deep Dive, The Drum and strategic insight agency Opinium took the pulse of the British public, asking 2,000 people from across the four nations what factors into their buying decisions.

Modern Marketing Brand Strategy Ecommerce

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +