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Football brands around the world: how clubs engage their fans

How does something so inherently local inspire fandom around the world?

Football clubs are arguably up there as the world’s most beloved brands. But how does something so inherently local inspire fandom around the world? How do the clubs keep a sense of who they are while engaging fans on the other side of the world? The Drum speaks to football clubs and marketers as part of our Globalization Deep Dive.

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