Bombay Sapphire has built a brand image around the clout and exclusivity of the fine art world. As art festivals, galleries and museums shut up shop during the pandemic, however, the brand decided it was time for a change. Now the brand is looking up, thanks to Bombay’s new mission to democratize art and ‘stir people’s senses.’
Bombay Sapphire shifts strategy from art elitism to accessible experiences

TRENDING TODAY
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.