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Bombay Sapphire shifts strategy from art elitism to accessible experiences

Bombay Sapphire is leaning into a new type of experiential marketing

Bombay Sapphire has built a brand image around the clout and exclusivity of the fine art world. As art festivals, galleries and museums shut up shop during the pandemic, however, the brand decided it was time for a change. Now the brand is looking up, thanks to Bombay’s new mission to democratize art and ‘stir people’s senses.’

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