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How brands advertising on the internet can stay on the right side of the ASA

The ASA’s remit has grown in recent years

The Advertising Standards Authority (ASA) is the UK body tasked with policing ads running across a broad array of media channels. During its long life, it has evolved several times to meet modern demands. Now The Drum speaks to Guy Parker, the ASA’s long-serving chief executive, to understand how it is tackling advertising rule-breakers on the internet and social media.

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