The Advertising Standards Authority (ASA) is the UK body tasked with policing ads running across a broad array of media channels. During its long life, it has evolved several times to meet modern demands. Now The Drum speaks to Guy Parker, the ASA’s long-serving chief executive, to understand how it is tackling advertising rule-breakers on the internet and social media.
How brands advertising on the internet can stay on the right side of the ASA
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