Global insurance brand Axa is working on future-proofing its sports branding plans. Sabrina Cheung, chief brand and communications officer of Axa Asia shares the strategy with The Drum.
How Axa has evolved its sports marketing playbook
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.