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As consumers become more aware of choices, Hyundai doubles down on sustainability message

Hyundai is investing in education about the importance of sustainability and financing research for sustainable practices

Brands have seen 18 months of constant flux, with Covid-19 creating economic instability across the globe. But as countries slowly open up and businesses start to get back into the office, their recovery is coinciding with a pivotal time in the fight against climate change. The Drum finds out how brands are reacting to consumers who are becoming ever more aware of their choices, and the expectations and standards they hold brands to.

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