Brands have seen 18 months of constant flux, with Covid-19 creating economic instability across the globe. But as countries slowly open up and businesses start to get back into the office, their recovery is coinciding with a pivotal time in the fight against climate change. The Drum finds out how brands are reacting to consumers who are becoming ever more aware of their choices, and the expectations and standards they hold brands to.
As consumers become more aware of choices, Hyundai doubles down on sustainability message
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.