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Bloomberg APAC marketing lead: Brands continue to seek out storytelling with a purpose

Brands are now looking at investing in ESG, cryptocurrency and fintech

The Covid-19 pandemic has seen the advertising market evolve, with many new types of advertiser joining the fray. The Drum speaks to Sunita Rajan, the managing director for media sales and marketing for Asia Pacific at Bloomberg, about how the publisher is dealing with this change.

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