TikTok and DoubleVerify team to improve ad measurement and combat ad fraud

By Kendra Clark - September 28, 2021

TikTok and DoubleVerify have partnered up to bring advertisers greater visibility into ad metrics

TikTok today announced that it has inked a new deal with ad measurement, verification and analytics platform DoubleVerify to elevate its ad measurement capabilities. Here’s what you need to know.

This article is about: North America, TikTok, Adtech, Ad Fraud, Viewability, TV Audience Measurement, Social Media, Digital Transformation, Media, Future Of Media, Data, Ad Spend, Brand Safety, Media Planning And Buying, Modern Marketing, Digital Transformation, Media

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