Publish your content on The Drum

Wunderman Thompson using AI to review marketing assets for inclusive representation

Wunderman Thompson’s Brand Guardian software helps review creative assets before they’re finalized

Brands, agencies and consumers all want advertising to be more inclusive in its representation of society – a problem the industry has repeatedly failed to solve. Wunderman Thompson explain what’s behind its latest solution – an AI tool called WPP Open Brand Guardian.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy